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Howdy, I'm Phil.

I used to appear as a regular copywriter for regular things.

Made many mistakes, was on the grind 24/7, and burned out three times.

And now, I take DTC businesses from "regular" to "mission-critical" in the eyes of customers.

My Story

I first heard about copywriting in 2022, when I was addicted to video games and TikTok.

Having heard about this job, I didn't put much work into it as I didn't know I loved it yet.

For me, I was unhappy with where I was in life. Partly because I was studying something I didn't have much passion for.

Life slapped me a couple of times, and I finally figured out what I wanted to focus on. It was like discovering a new continent, and it made me really happy.

In 2024, I put my all into copywriting. I stopped with my technology addiction and went to work.

Annoyed a bunch of business owners with my cold emails (sorry if they're reading this lol), discovered who I wanted to learn copy from, and figured out copywriting is the job I was looking for all along.

Got really good at copywriting, bought a couple of courses, launched my first FB campaign for a company (we got 24,6% CTR) and I celebrated.

Created my website, started pumping out content marketing, and regularly networked.

 I figured out I was a big fan of inbound marketing. So I said screw cold outreach and put my focus on creating my online presence. My clients find me thanks to my website, blogs and social media.

I focused on standing out from other copywriters. It worked.

Now I help DTC businesses implement the same type of "stand-out" marketing so they dominate their industry.

So you also want to stand out, right?

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