Meet the "DIFFERENT" copywriter
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I invalidate your competition by making you stand out in a powerful way
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I will support you long after we're done with our project
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I'm socially responsible, and 10% of what I earn goes to Cancer Research
How I write copy.
Emotional
Triggering
Every purchase is emotional. In my copy, everything from anxiety, excitement, anger, and fear is included to maximize action.
Pathway
Narrowing
Buyers are unpredictable. One moment they are considering your stuff, and then off they go. With my copy, their choices are narrowed.
Urgency
Forming
Even if someone is already interested, many things can distract them. The power of urgency prevents that.
Absolute
Simplicity
If an offer is complex, it deters potential buyers. My copy ensures whatever you sell will appear as simple as possible to buy.
Bedtime
Stories
The power of storytelling is often unrecognized. It keeps a reader hooked until the end, maximizing retention.
Conversational
Relaxation
Buyers are more skeptical than ever. My conversational tone makes them feel like they are talking to their best friend.
Initial meetup:
✅Figure out your business situation.
✅What we need to achieve your goals
✅Current copy audit presentation.
Knowing your audience:
✅Customer interviews, surveys, scraping support chats, review mining, voice of customer research
✅Competitor research
"I want to give a huge shoutout to Philip for his outstanding copywriting on my website. His skillful words truly capture my brand's essence and enhance my message. Philip's work is a great example of excellence in action. Keep up the great work."
Ashbir Naleem
Freelance Designer
"I'm not forgetting how you made me wanna completely read it from the headline to the end without getting bored like the other copywriters I've worked with before, that was such a masterpiece."
Ibraheem
Sociable AG
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Am I as good as an in-house writer?Yes, it's true that freelance copywriters are diverse. Some follow that style, and some write in a different way than others. What sets my copy apart is the extensive research process beforehand. I will research an ideal customer persona tailored for you that is most likely to buy, and wave my copy around that. This way, you will get copy that matches your brand and your ideal customer, removing the fear of foul quality.
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What sets me apart?I give first. There is more happiness in giving. I am actually interested in your growth, so I will over-deliver. The more successful you are, the more I get. With me, you have a friend-to-friend business relationship. Additionally, if a deal is closed, 10% will go to Cancer Research Institute.
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Yeah, but what if we already have someone?If they aren't good, you are unaware of how much money you are leaving at the table. Unoptimized and non-converting copy doesn't resonate well with your customers.
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Haha, why should I hire you? AI will replace you soon.AI is good at creating short copy. Ads, subject lines, ... This is where the humans take the throne. AI can't convey emotions. AI can't write good long-form copy. AI can't be human. These things that AI can't do, and won't be able to for a long long time is what makes copywriting copywriting.
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How many revisions?Two revisions.
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Am I worth the investment?We will arrange a price that is appropriate for the project. The results will speak for themselves. And as for the alternatives, your other option is Upwork. That platform is known to have very little good copywriters.
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Do I understand DTC?DTC is really cool. It's not the robotic B2B style, nor B2C. It's kind of a style of its own. D2C requires storytelling, community-building and a loyal customerbase. With me, you will get that.
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Will I work well with your team?Yeah. My communication is quick and to-the-point.
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Why shouldn't I hire an agency that has been doing this for a decade?An agency has a massive list of clients. This means, they probably won't mind if they lose 5 clients in a week. That includes you. Yes, they aren't afraid of upsetting you. They really don't care. I, on the other hand will make it my mission to see you succeed (that's how I get paid).