5 "BE DIFFERENT" Copywriting tricks to use in 2025

Every smart brand is constantly innovating its copywriting.

• it increases retention, ROAS, and customer loyalty

• it maximizes ROI

• and most importantly, drives more sales

  
  

Imagine your brand’s copywriting as a map for your customers. A map of the mountainous terrain of your market. Have an outdated and confusing map, it leads them to the hands of your competitors.

But here’s the kicker:

Updating and revising your copywriting is like providing your customers with Google Maps.

Instead of a clunky paper map, with the help of GPS, they know exactly how to get to your brand.

Yes, regularly maintaining the quality of your copy sounds time-consuming. Always remember, that there are experts ready to help you efficiently and quickly.

Copywriting tricks: a quick summary

• Storytelling is a quick and easy way to make complex topics digestible for any audience.

• Humor can be injected so customers associate a positive emotion with your brand.

• Non-iterative loops are a way to cloud mystery around something, making customers desire to find out what it is.

• Strong hooks make sure whatever you have to say will be read.

• An emotional touch to your copy is the cherry on top, driving primal instincts.

Injecting humor

Without humor in our lives, life would become stale…

Laughing is an important part of everyday functioning. Fun fact, even if you fake laugh, it puts you into a better mood.

So if you add this trick to your copywriting, it brightens up your text and boosts retention rates. Not only that, it bonds a positive affirmation with your brand.

How can humor be used for higher sales?

• by knowing your audience

• by aligning with your brand voice

• by using simple jokes, funny anecdotes, or self-depreciation jokes

Where can humor be used for maximum benefit?

• everywhere

Using emotions

And no, I don’t mean spewing insults at your keyboard hoping it’ll type something high-converting.

According to Harvard Business School professor Gerald Zaltman, up to 95% of purchase decision-making occurs in the subconscious mind, driven largely by emotional factors.

Yeah, it’s safe to say almost every purchase is emotional. If you aren’t using this trick in your copywriting, you are missing out on some sauce.

Desire

If you make someone desire your product in a way that leaves them uneasy, you will be rewarded with a massive conversion rate.

Usually, you do this by highlighting specific benefits, therefore displaying your product as a necessity.

Example:

The Vacuum Cleaner 9000- makes sure you get all the corners without work- saves you time by having strong suck strength

Fear

Being deeply rooted in our biology, it is the strongest emotion we possess.

Similarly with love, fear controls us like a puppet.

Example:

Are you sure you aren’t leaving money on the table with your Facebook Ads?

Empathy

This emotion is what makes us human.

Without it, our lovely Earth would turn into an anarchistic warzone.

Example:

If you don’t … you’ll be on the road to a horrible Q2. But don’t worry, I’ve been there, and this is what I would do in your place.

Anger

Particularly effective with male audiences, it generates impulse purchases.

Example:

Don’t let a startup grow faster than you. Get our free SEO keyword research tool.

Shhh... Are you sure your copywriting isn't costing you sales?

Find out if your copywriting is leaving money on the table.

LEARN MORE

Non-iterative loops

First off, what the hell is non-iterative?

It means it’s opened. An open loop if you will.

Non-iterative loops cloud mystery around what you’re saying. The result? Maximum curiosity.

Most noticeable in Netflix series, it leaves you hungry for more after you finish one episode. It keeps you hooked.

So how can you use this copywriting trick to sell more?

This movie scene is also a non-iterative loop, leaving you hungry to know what's next.

Format #1:

• create mystery early on

• include usual content in the middle to keep people waiting

• include the company’s message at the end

• solve the mystery and create another one or never solve the original mystery

Example:

What’s the best and quickest way to improve mental health?

Some people sit on their couches, and some seek physical health. They run, they lift weights, they play sports.

Their body is trained to the max, but they forget one vital part.“

The morale is to the physical as three is to one” — Napoleon Bonaparte

Without prioritizing mental health, many athletes lose focus and drive, worsening results.

We have been helping top athletes for 10 years to overcome mental barriers and perform at their max.

And if you are still looking for the best and quickest way to improve mental health, it’s this 90-second method.

(VIEW)

Format #2:

• leave out important details early on

• get the company’s message across

• either link directly or leave it unanswered

Example:

This 90-second method has helped hundreds of athletes improve their focus and drive…

One of the main components of this method is winding down.

Just sit down. Breathe.

We have been helping top athletes for 10 years to overcome mental barriers and perform at their max.

And if you are still looking for the best and quickest way to improve mental health, it’s this 90-second method.

(SHOW ME)

Format #3:

• normal content as usual

• toward the end, create a mystery

• at the end, directly or indirectly tell the audience where to look next

Example:

Some people aren’t active.

And the most these people do in terms of physical activity is reaching for the remote.

And this isn’t great. After all, our bodies were made to move. 

Our ancestors moved hundreds of kilometers.

But sometimes, the problem isn’t lack of movement. It’s a lack of motivation.

The key is not to prioritize physical health only. It’s to have a balance between physical and mental strength.

Google “the Ramayan method”, and find out how you can transform your motivation.

I have no clue what the Ramadayan method is, I just made it up.

Other than that, if you have a rigorous SEO setup, and you tell your audience to look indirectly at Google, that’s a smart idea.

Where can non-iterative loops be used for maximum benefit?

• emails

• short-form videos

• listicles

• articles

• blogs

• about me pages

Storytelling

This copywriting trick goes way back.

Thousands of years ago, humans got accustomed to this way of speaking, and this is why it’s so effective.

If you ever had a conversation with your friend, and he started saying the start of a story, you had your listening guard up.

We’ll cover 3 storytelling types and where to use them.

“So a couple of weeks ago, I walked up to this girl…”

Yeah, just the start got me curious.

Not only do stories grab attention, they maintain it. So this means you can have your story 4 pages long, and it’s still getting read…

So, how to do storytelling to increase sales?

Format #1: Time and place

• write a time & place

• have the most interesting part at the start, to hook the attention

• after you’re done telling the entire story, explain how it connects with a key point (e.g. “People always get angry over nothing.”)

• transition into how one of your products/services helps with this (e.g. a community with chill, likeminded individuals that don’t get angry easily)

Example:

Monday, while out for a walk, I saw something bizarre.

Not only was a person screaming out of her car, she started ramming into another car, then reversing and ramming again and again.

“Jesus, are you alright?”, I asked the woman.

After she answered, I quickly found out she was not alright. At the moment.

But then she said that her neighbor’s dog pooped on her lawn.

So she started ramming into his car.

Bizarre? Definitely.

After thinking about it, I realized something.

“People always get angry over nothing.”

Even though I didn’t know the backstory of her neighbor (maybe he hurt her in some way beforehand), ramming a car because of a dog is not the right response.

Angry people make our lives more difficult. So how do you minimize the risk of that happening?

Join our community of like-minded individuals who only get angry for a reason.

A good one.

Learn new skills, laugh together, and most importantly, live life without anger.

Now:

Even though this story was sort of exaggerated, it proves that you can sell anything using the power of storytelling.

Format #2: Rags to riches

• introduce a character that is relatable to the audience

• describe how the character fought to overcome roadblocks

• highlight what led to their success (transition to your product/service)

Example:

Meet Alex, a marketer facing constant rejection in Facebook campaigns.

One ad set after another, it barely reached a CTR higher than 0.5%.

Alex tried everything.

He tried:

- A/B tests

- analytic tools

- improving his copy

But to no avail.

He was trying, and trying for several months now.

One morning, he sat down and realized he needed to change things. What he was doing wasn’t effective.

So he took matters into his own hands. 

Bought courses, got inspired by competitors, and researched various topics on how to create better Facebook Ads.

It was great that Alex didn’t give up.

Because after he took control of the situation… His ads quickly skyrocketed to more than 20% CTR.

So what was the little step that lead to such a grandiose leap in success?

Find out here.

Here’s the deal.

What made this story so effective is it relates to the audience.

Say you were in the place of Alex, and were truly finding a solution on how to improve your Facebook Ads.

You’d get hooked.

Format #3: Tale of Two Paths

• present two characters chasing the same goal

• describe the different paths every character takes

• highlight the success of one character and the failure faced by the other

Example:

Mia and Jake both dreamt of becoming recognized and successful marketers.

Jake started diving deep into various courses, books, and blogs. Always studying and learning, he barely tried it out in the real world.

The difference with Mia is that she took just one course and started shooting her shot.

Quickly gaining feedback and experitse, she got hired by a company and that’s where she is to this day.

She is very happy about her current job and isn’t planning to change it.

Oh and Jake? While Mia was seeking constructive feedback, Jake was only studying.A

nd yes, he did get hired, but until later. (when he also tried her strategy)

Want to know what exactly did Mia do?

Check out 3 ways to enter a growth mindset.

Captivating, right? I didn’t realize the true power of this duo format until I tried it for myself.

Where can storytelling be used for maximum benefit?

• emails

• ads

• sales letters

• video scripts

Strong hooks

Cool, you’ve got amazing body copy and content, but…

Who’s there to read when no one’s scroll gets stopped? In the digital world, they’re known as scroll stoppers, getting your audience to stop what they’re doing and get them to read.

How do you use this copywriting trick to grab attention ASAP?

Start with “How”, “Why”, “What”

Having these as your headlines is truly magical.

This also goes back to the power of non-iterative loops (we mentioned them earlier).

Examples:

“How doing … helped me lose 10kg in 3 months.”

“Why the blueprint to success isn’t just hard work.”

“What does … do in the long-term?”

Add power words

Cool, you’ve got your headline, but how do you add something that boosts its opens without sacrificing anything? Think of it like add-ons.

Adding “ASAP, Quick, Right now, In 5 minutes” emphasizes simplicity.

Adding numbers “5 Ways How …” increases curiosity.

Adding “2025”, (or the current year in this fashion) emphasizes how up-to-date you are.

Being specific about your words increases trust:

• “The Blueprint That I Used to Generate a Lot of Revenue.” → “The Blueprint That Helped Me Generate 500K in Revenue in Under Half a Year.”

  
  

Examples:

“How to Gain 10kg of Muscle for Intermediate Lifters 2025.”

“Why this is the worst job in Albuquerque in 2025”

“5 best times to sell Bitcoin. (2min read)”

Exclusivity

Everyone wants to be a part of something exclusive. They want to have something others can’t have. It’s natural.

You can use this as a way to drive more opens from your headline.

Examples:

“This sleep tracking app is made for smart individuals to track how long they sleep.”

“How these shoes help top athletes run faster.”

“Camping is for real men. Here are 5 tents that can survive a hurricane.”

Here's more about hooks.

But wait a second...

Are you willing to make your DTC business stand out using my unique process?

LEARN MORE