How do you optimize copy to drive massive revenue? 2025

In today's world of AI taking over some businesses' copywriting, optimizing copy with a human touch can be particularly powerful.

Hmmm... and?

There's a good chance your competitors are unaware of how AI is strangling their business.

In this blog post, we will learn the ways of The Midas Touch, so that when you touch any copy it will turn gold.

man writing copy — After seeing this image while editing, this immediately went to my bucket list.

Quick Summary

AI-generated copy is everywhere, but adding a human touch gives you a competitive edge. The "BE DIFFERENT" Optimization Process helps refine your copy by making it clearer, more emotive, audience-focused, and engaging. Optimized copy boosts conversions and revenue—don’t leave money on the table!

How to optimize your copy?

Introducing: The "BE DIFFERENT" Optimization Process

STEP NO.1

if you freshly wrote it, take a 1-day break from viewing the copy (to clear your subconscious part of the brain)
make your copy more specific
read out loud

STEP NO.2

add emotive sentences to drive anxiety, excitement, frustration, ...
remove absurd claims that you can not back up with proof
use data, studies, and statistics to inject trust into your copy

STEP NO.3

read it from the audience's POV (how did they come across the copy and why they are reading it in the first place)
remove filler words

STEP NO.4

transform passive voice into active voice (ex. "The copy was written by me" into "I wrote the copy")
remove clichés
remove adverbs

What is copy optimization?

It's the art of improving the performance of your copywriting by editing it according to carefully-defined rules.

But here's the deal.

The result is higher conversions, lower bounce rates, and higher engagement.

Here's a blog on what mistakes to avoid in your copywriting.

Shhh... Are you sure your copywriting isn't costing you sales?

Find out if your copywriting is leaving money on the table.

LEARN MORE

Why optimizing your copy is important

Try to go back to a marketing campaign you did a long time ago.

It will look incomparable to the campaigns you do now - all because you got better at it.

It gets better:

This is the same when it comes to something as paramount as copywriting. Copy has an important job, you know.

It sells, brings in traffic, and nurtures on autopilot. All you have to do is write it, and optimize it for it to do its magic.

And if you don't optimize it, well...

You leave money on the table.

Here are 3 ways you can improve the readibility of your copywriting.

d2c business growth increases after optimizing copy — A business's revenue increases after optimizing its copy.

But wait a second...

Are you willing to make your DTC business stand out using my unique process?

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